WE Day


About WE Day

WE Day is an annual series of stadium-sized youth empowerment events organized by WE Charity (formerly known as Free The Children), a Canadian NGO founded byinternational child rights activist Craig Kielburger. WE Day events host tens of thousands of students and celebrate the impact they have made on local and global issues. Students earn their tickets by participating in the WE Schools program, a year-long service learning program run by WE Charity.

The first WE Day was held in October 2007 at the Ricoh Coliseum in Toronto, Canada. Since then, the program has expanded to annually hold events in more than 20 cities in Canada, the US, the UK and the Caribbean. The event series features an inspiring line-up of world-renowned speakers, award-winning performers such as Al Gore, Elie Wiesel, Martin Luther King III, Kofi Annan, Prince Harry, Malala Yousafzai, Natalie Portman, Demi Lovato, Selena Gomez, Lilly Singh, Jennifer Hudson and Nelly Furtado and more.

Click here to learn more about WE Movement


Background and Purpose of “WE Day Community: Japan”

In order to achieve the Sustainable Development Goals (SDGs), we believe that everyone needs to do their part: governments, the private sector, civil society and the general public. We, Free The Children Japan would like to strongly state that children have the power to make a difference for the better world, and will play a crucial role in achieving the SDGs since children have the right to be heard and have a say in all decisions affecting them.


However, in Japan, it is hard to say that the dignity and rights of children are respected.

According to the survey conducted by Japan Youth Research Institute (2011), 68.3 % of high school students answered, “I do not have enough power to make the society better”. Another survey conducted by the government of Japan shows that the percentage of young people who have positive views of themselves is lower than that in foreign countries. 45.8 % of Japanese aged between 15 and 25 answered, “I am satisfied with myself.” yet for the same question 86.0 % in the U.S. and 83.1 % in the U.K. Numbers of teenagers in Japan who commit suicide has been increasing in these days.


Therefore, we are holding the WE Day event for improving self- efficacy and self-esteem of young people. We believe that we can inspire and encourage them to be change makers through this event.


The First Ever, WE Day in Japan!


The international live event that celebrates and empowers youth who took action towards the other

Title of the Event

WE Day Community: Japan 2020


March 20th 2020 PM1:00-4:00 (A rehearsal is to be held on 19th at the venue)




2,000 children and youth (under 26 years of age) in Japan who took action towards SDGs and are willing to continue their activities for the better world.


1. Encouraging the participants to feel that they, as young generations, can actively change the world now.
2. Encouraging the participants to understand the international and domestic social issues, and the links between themselves and issues, as well as what they can do to create the foundation of actions as change-makers.
3. Encouraging participants to understand different backgrounds and values, and to feel the importance of individual dignity




– Speech and performance by activists and celebrities
– Release of impact made by participants’ service
– Speech and performance by children and youth activists (participants)
– Introduction of the theme of action

In Cooperation with

OSAKA Akaru Club, FRONTIER INTERNATIONAL INC., NPO iPledge, General Incorporated Association ALL NIPPON

Nominal Supports

Tokyo Metropolitan Government, Shibuya City, the Embassy of Canada, Asia-Pacific Cultural Centre for UNESCO, Japan International Cooperation Agency, ESD Resource Center of Japan, Girl Scouts of Japan, The National Council of YMCAs of Japan

Patron of the WE Day Community: Japan

Mr. Ryuichi Sakamoto / Artist and Activist, Mr. Ken Hasebe (The mayor of Shibuya city), Chizuru Azuma (Actor and Activist), and more!



Click here to send the report of your actions to receive your ticket to WE Day!

(The form is only in Japanese at the moment but you can send your report in English)


Contact Free The Children Japan office